Custom printed

Stand Up Pouch

Custom printed Stand Up Pouches combine an ever-popular shelf-standing format with packaging developed around your product and brand. Supplied flat for efficient storage, their expanding bottom gusset opens to create a stable base when filled. They offer a versatile format for food and non-food products and, depending on the selected material structure and specification, can be suitable for dry, moist, aqueous, acidic and fatty foodstuffs.

Choose bespoke dimensions, materials, finishes and available features to suit your product, filling process and desired shelf appearance. Your branding and product information are printed onto the selected film before it is formed into the finished pouch—not onto a ready-made stock pouch.

Rightpak’s ready-made Stand Up Pouches use a Doy-style bottom gusset. Bespoke printed options can be developed in Doy style, K-seal with a bottom skirt, or K-seal with a plough bottom. A plough-bottom pouch has no horizontal seal across the base; instead, the film folds at the bottom, allowing the product to sit directly on the folded base when filled.

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Key features

Expanding bottom gusset for upright display when filled.
Custom dimensions to suit your product and required fill.
Material structures and barrier options selected around the application.
Doy, K-seal with bottom skirt and K-seal with plough bottom constructions available
Artwork across the available front, back and bottom-gusset print areas.
Selected matt, gloss and window options.
Heat-sealable area above the zip closure
Resealable zip-lock closure for convenient reclosure between uses
Tear notches for consumer opening convenience
Optional hanging hole, carry handle
Optional degassing valve for coffee packaging.
Supplied flat before filling
Suitable for food contact applications, subject to suitability checks
Selected hanging-hole and carry-handle options.

Custom printing or branded stock?

Consideration	Custom printed Stand Up Pouch	Ready-made Stand Up Pouch with added branding
Branding	Coordinated artwork across available pouch panels, including the bottom gusset.	Labels, header cards, bag toppers or belly bands added to a standard stock pouch.
Product information	Product name, ingredients, instructions, barcode and other information incorporated into the printed design.	Information carried on the applied label or component, allowing variants to share the same stock pouch.
Size and construction	Bespoke dimensions and agreed Doy, skirted K-seal or plough-bottom construction.	Choose from available stock sizes; Rightpak’s stock Stand Up Pouches use Doy-style bottom gussets.
Materials and features	Develop the material, finish, zip, window, valve and other available features around the product.	Select a stock product with the required existing features.
Packing workflow	Arrives printed and ready to fill, reducing the need to apply branding individually.	Branding components need to be produced and applied separately.
Changing information	Printed changes require an updated artwork and production run; variable details may still be added separately.	Change the label or card while continuing to use the same stock pouch.
Best suited to	Repeat ranges, rebrands and launches with a defined specification and artwork.	Smaller runs, trials, seasonal products and changing variants, subject to stock and branding-component availability.

Stand Up Pouch FAQs

Can you print onto ready-made Stand Up Pouches?

No. Our custom printed pouches are manufactured to order, with artwork printed onto the film before pouch formation. Ready-made pouches can instead be branded with labels, header cards, bag toppers or belly bands.

How do I know which pouch size is suitable?

Size depends on your product’s weight, density, shape and the space needed for filling and sealing. Use our size chart as a guide—it includes examples such as pick-and-mix sweets, protein powder, sugar and salt—and carry out a sample fill test before ordering in volume.

Can I choose the bottom-gusset style?

Yes, for bespoke orders. Options include Doy style, K-seal with a bottom skirt and K-seal with a plough bottom. Ready-made stock Stand Up Pouches use a Doy-style bottom gusset.

Do I need a resealable zip?

Not necessarily. A zip is useful for multi-use products, but a bespoke pouch can be made without one if heat-seal-only closure suits your application.

Are Stand Up Pouches suitable for coffee beans?

Yes. For freshly roasted whole coffee beans, choose a pouch with a one-way degassing valve to allow excess carbon dioxide released after roasting to escape.

Is this pouch suitable for food packaging?

Suitability depends on the selected material and intended use. Confirm that the specification covers your food type, filling conditions, storage requirements and intended shelf life before use.

Can Stand Up Pouches be heat sealed?

Yes. They can be heat sealed after filling using suitable equipment. Where a zip is fitted, the header above it can be sealed for first opening, with the zip used for reclosure afterwards.

Can I add a window, hanging hole or carry handle?

Selected bespoke options are available, subject to pouch size, construction and filled-pack weight. Agree these features before preparing the artwork.

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Whether you have a quick question about flexible packaging or you're ready to create your branded range, our team would love to hear from you.