Custom printed Flat Bottom Pouches, also known as block bottom or box bottom pouches, offer a structured, shelf-standing presentation with expanding side gussets and a flat base.
Their five-panel layout creates space for branding, product information and instructions across the front, back, sides and bottom. Bespoke sizing, materials, finishes and closure options allow the pouch to be developed around your product and packing process.

| Consideration | Custom printed Flat Bottom Pouch | Ready-made Flat Bottom Pouch with added branding |
|---|---|---|
| Branding | A coordinated design across the available five panels. | Front and back labels, plus suitable header cards, bag toppers or belly bands. |
| Product information | Use side panels for ingredients, instructions, brand story or additional product information. | Information is carried on applied components; label dimensions must suit the existing panels. |
| Size and proportions | Specify width, height, side-gusset depth and base dimensions around the intended fill. | Choose the closest suitable stock size and verify it with a fill test. |
| Features | Specify available zip, valve, window and other options during manufacture. | Select stock pouches with the required existing features. |
| Shelf presentation | Branding can continue across the front and side panels for a consistent box-like appearance. | Stock colour and finish provide the background; labels or bands create the brand identity. |
| Packing workflow | Branding is incorporated during manufacture, reducing separate label application. | Labels, cards or bands are added as a separate packing step. |
| Changing variants | Each printed variant forms part of the agreed custom production requirements. | Multiple variants can use the same stock pouch with different labels or components. |
Yes. These names describe the general format with an expanding flat base and side gussets, creating a structured, box-like shape when filled.
No. The Side Gusset Bags discussed here are formed from folded film with a single centre back seal. Flat Bottom Pouches have a separate flat-base construction and sealed panel edges, creating a more structured shape and allowing a resealable zip to be included.
Yes. Bespoke artwork can extend across the available side and bottom panels. Important text and barcodes must remain clear of folds, seals and technical tolerances.
No. A zip can be included for multi-use products, or the pouch can be specified with a heat-seal-only closure.
Yes, on suitable specifications. For freshly roasted whole coffee beans, choose a valve pouch. Available stock valve options can also be considered.
Suitability depends on the selected material and intended use. Confirm that the specification covers your food type, filling conditions, storage requirements and intended shelf life before use.
Consider product density, fill weight or volume, headspace and the finished appearance. Test samples with your own product before confirming a stock size or bespoke dimensions.
Yes. Labels, header cards, bag toppers and belly bands can provide branding and product information without ordering a fully custom printed pouch. Choose components that fit the panels and do not obstruct the closure.
Flexible packaging, sorted
Whether you have a quick question about flexible packaging or you're ready to create your branded range, our team would love to hear from you.